Built to rank. Built to convert. Built to capture.
Most websites look good and do nothing. FunnelXperts builds websites, funnels, and landing pages that rank in search, answer AI queries, and capture every lead automatically — connected to your CRM from the first visit. Any platform. Custom code if needed. No template installs.
Every platform.
One standard of build.
GoHighLevel, Webflow, WordPress, Framer, Shopify, ClickFunnels, Kajabi, Systeme.io, or pure custom code — every project gets the same SEO/AEO/GEO structure, the same CRM connection, and the same conversion architecture. Platform choice follows business need, not what's easiest to build on.
GoHighLevel
RecommendedCRM-native websites, funnels, landing pages, and membership portals — everything talks to your pipeline from page one. Forms, calendars, surveys, and chat all connected without a single integration. Ideal for local service businesses already on GHL.
WordPress
Full custom builds — Elementor, Gutenberg, or hand-coded. SEO-first architecture, Rank Math configured, schema implemented, GHL integrated via webhook or plugin. Best for content-heavy sites that need long-term organic authority.
Webflow
Visual design + clean semantic HTML output. Ideal for brand-forward businesses that want pixel-perfect design without sacrificing SEO. Clean code, fast load times, and GHL connected via Zapier or native webhook.
ClickFunnels
New funnel builds and full funnel rebuilds — conversion-optimised page sequences with GHL wired in for lead capture and follow-up. Also handles ClickFunnels → GHL migrations if you're ready to consolidate.
Kajabi
Course and coaching sites, membership portals, and lead funnels. Kajabi's native design tools combined with GHL automation for lead nurturing, follow-up, and student onboarding sequences.
Systeme.io
Lightweight funnel and course builds for lean operators who want a fast, low-overhead setup. Clean builds, conversion-focused copy structure, and GHL connected for automation beyond Systeme's native capabilities.
Shopify
Product-led businesses, local ecommerce, and service businesses with a retail component. Custom theme builds, SEO-structured product and collection pages, and GHL connected for abandoned cart and post-purchase automation.
Framer
Motion-forward, modern design-led sites where visual experience is a differentiator. Framer's component system and animation capabilities combined with proper SEO structure and GHL integration — beautiful and functional.
Custom Code
Pure PerformancePure HTML/CSS/JS — zero CMS dependency, zero framework overhead. Maximum performance, full control, lightest possible file weight. Ideal for clients who need Core Web Vitals perfection or a fully custom build with no platform limitations.
Need a platform not listed? We've also built on Squarespace, Wix, Leadpages, Unbounce, Carrd, Elementor Cloud, and others. If it has a build environment, we can work in it — and we'll always tell you if a different platform would serve you better.
Not just a website.
A lead capture system.
Every website or funnel FunnelXperts builds carries the same technical foundation — regardless of platform. This is what separates a site that performs from one that just exists. Built in from line one, not patched on at the end.
SEO Architecture
Title tags, meta descriptions, heading hierarchy, internal linking, crawl logic, sitemap, robots.txt, canonical tags. Built right from the first file — not patched on afterwards. Every page structured to rank for its primary keyword from day one.
AEO — AI Search Optimisation
FAQ schema, FAQPage markup, definition-first paragraph structure, entity clarity on every page. Optimised for Google SGE, ChatGPT search, Perplexity, and voice assistants — the next three years of search, built into the first build.
GEO Targeting
Location-specific copy, geo-modified meta tags, LocalBusiness schema, areaServed markup, hreflang where needed. Built simultaneously for US, UK, and Australia — ranks for "near me", city-specific, and country-modified queries.
Core Web Vitals
LCP under 2.5s, CLS under 0.1, INP optimised. Every build passes Core Web Vitals before handoff — not "we'll optimise it later." Image compression, lazy loading, font strategy, and render-blocking resource elimination all addressed.
Schema Markup
Every page gets appropriate structured data: Organization, Service, FAQPage, HowTo, BreadcrumbList, LocalBusiness, WebSite with SearchAction. Validated against schema.org. AI-readable, search-rich-result-ready, and AEO-structured from the ground up.
Mobile-First Build
Every layout designed for mobile first, then scaled up to desktop. Touch targets sized correctly, fluid typography with clamp(), no horizontal scroll, full responsiveness across all breakpoints — from 320px to ultrawide.
CRM Integration — Day One
Every form, every CTA, every booking widget connected to GoHighLevel from day one. Zero leads fall through the gap between your website and your pipeline. Works with every GHL plan and any connected integration stack.
Conversion Architecture
Above-fold CTA placement, social proof positioning, trust signal hierarchy, and objection handling on the page. Designed around how real buyers actually decide — not what looks good in a design tool.
Funnel Logic
Multi-step funnels, thank-you page sequences, upsell paths, and lead magnet delivery — not just pages, but full acquisition flows that move a visitor from landing to captured lead to booked appointment without any manual step.
Website, funnel, or both?
Here's the honest answer.
The wrong answer is always whichever one someone's trying to sell you. Here's how to actually think about it — based on what your business needs to do, not what's popular.
When you need a Website
Long-term authority, organic search, multiple services
You need to rank organically in search for your services over time — paid ads turn off, SEO compounds
Multiple services, industries, or locations to cover — each needs its own optimised page
Potential clients research before booking — they need a full picture of your business, not just an offer
Local SEO and Google Maps Pack visibility is a priority — you want to rank for "near me" and city searches
You want a platform that compounds in value month by month as content, reviews, and links grow
You need AI search visibility — ChatGPT, Perplexity, and voice assistants citing you when buyers ask questions
When you need a Funnel
Fast launch, paid traffic, specific offer conversion
You're running paid ads and need a conversion-optimised landing page that matches the ad's message exactly
You want to test a specific offer without rebuilding the whole site — a defined path from click to booked
You're launching a course, membership, or lead magnet that needs its own acquisition flow from scratch
Speed to launch matters more than long-term organic reach — you need it live and converting this month
You want to A/B test copy and offers quickly — iterate the message without touching the main site
You need a defined path from click → lead → booked appointment with no distractions between steps
Most local service businesses need both.
An SEO website captures organic traffic and builds local authority over time. A dedicated funnel converts paid traffic at a higher rate than any general website page. FunnelXperts builds both — and connects them through GoHighLevel so every lead from every source lands in the same pipeline.
Three types of search.
One build covers all.
Search isn't just Google anymore. Your site needs to be found by traditional search engines, AI answer engines, and location-based queries — all three, from the first build. Most sites optimise for one and ignore the other two. Every FunnelXperts build covers all three simultaneously.
Search Engine Optimisation
Traditional Search — Google, Bing, Yahoo
Ranking in Google organic results for your service keywords. Title tags, meta descriptions, heading architecture, internal linking, page speed, crawl structure, backlink-ready content. The foundation every site needs — and the one most sites get wrong because it's built in as an afterthought.
Answer Engine Optimisation
AI Search — ChatGPT, Perplexity, SGE, Voice
Being cited in Google SGE, ChatGPT search, Perplexity, and voice assistants. FAQ schema, FAQPage markup, definition-first paragraph structure, entity clarity — who you are, what you do, where you serve, all stated clearly for AI systems to read and cite. The next three years of search, built into the first build.
Geographic Targeting
Local Search — Near Me, Maps Pack, City Queries
Ranking for location-specific queries: "cleaning company London", "auto detailer near me", "tradie CRM Australia". Local schema, geo-modified meta, areaServed markup, LocalBusiness structured data, and location pages where needed. Maps Pack visibility. Built simultaneously for US, UK, and Australia.
Ads driving traffic.
No site to catch it.
Meta ads were running. Leads were clicking. Then disappearing. No SEO structure, no CRM connection, no automated follow-up. Every lead required a manual response — and most went cold before one arrived.
Trailside Tidy Residential Cleaning · Local Service Business
Meta ads were generating clicks. The site had no SEO structure, no CRM connection, and no automated capture system — leads were landing on a page and disappearing. Every enquiry required manual follow-up. Most went unanswered for hours.
Full website build on GoHighLevel — SEO/AEO/GEO structured from the ground up. Meta ads landing page built and connected. Every form, CTA, and booking widget wired to GHL pipeline. Jobber integration for job management. Automated follow-up triggered on every web lead within 5 minutes.
(was 4+ hours)
A beautiful site that
doesn't rank is a brochure.
A site that ranks but doesn't capture is a leaking bucket. Every FunnelXperts build is engineered to do all three — get found, convert the visitor, and capture the lead into your CRM automatically. The design follows the function. Platform choice follows business need.
Rank.
Convert.
Capture. Automatically.
Most web designers optimise for how the site looks. Most SEO agencies optimise for rankings without touching the conversion. Most CRM consultants don't build websites. FunnelXperts does all three in a single build — SEO/AEO/GEO architecture, conversion-engineered design, and CRM connection from day one.
Platform-agnostic
We build on the platform that fits your business — GHL, WordPress, Webflow, Framer, Shopify, custom code, or whatever you need. Not what's easiest for us.
SEO/AEO/GEO built in — not patched on
Every page is structured for traditional search, AI answer engines, and local geographic queries from the first line of code. Never an afterthought.
CRM-connected on day one
Every form, CTA, and booking widget wired to GoHighLevel before the site goes live. No leads fall through the gap between your site and your pipeline.
No template installs — ever
Every build is designed for the specific business it represents. No theme demos, no template kits, no "personalised" Canva layouts. Custom from the first file.
Everything you
need to know
before we build.
SEO, AEO, GEO, platforms, funnels, GHL — the most common questions answered directly, before you spend a minute on a call.
The free website review covers your exact setup, platform, and goals — and tells you exactly what your current site is missing.
Get a free website reviewAn SEO optimised website for local business is a site built with the correct technical structure to rank in Google for service-specific and location-based queries. This includes proper title tags, meta descriptions, heading hierarchy, internal linking, page speed, schema markup, and crawl structure — all configured before the site goes live. For local businesses, it also includes LocalBusiness schema, geo-modified copy, and location-specific pages targeting city or regional keywords. See how FunnelXperts builds SEO-structured sites →
SEO (Search Engine Optimisation) focuses on ranking in traditional search results — Google blue links. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers — Google SGE, ChatGPT search, Perplexity, and voice assistants. AEO uses FAQ schema, FAQPage markup, definition-first paragraph structure, and clear entity statements (who you are, what you do, where you serve) so AI systems can read, understand, and cite your content directly. Both are built into every FunnelXperts website from the first build. See how we handle SEO, AEO, and GEO →
FunnelXperts builds on GoHighLevel, WordPress, Webflow, Framer, Shopify, ClickFunnels, Kajabi, Systeme.io, and custom HTML/CSS/JS. We've also built on Squarespace, Wix, Leadpages, Unbounce, Carrd, and others. Platform choice is always guided by what fits the business — GoHighLevel is recommended for local service businesses already on GHL, WordPress for content-heavy sites needing long-term organic authority, Webflow for brand-forward design, and custom code for maximum performance with zero platform dependency. See all platforms we build on →
A website serves multiple audiences across multiple services and builds long-term authority through organic search. A sales funnel is a single-purpose page sequence designed to move a visitor from landing to lead to booked appointment with no distractions. Websites compound value over time through SEO; funnels convert paid traffic at a higher rate than general site pages. Most local service businesses benefit from both — an SEO website for organic traffic and a dedicated funnel for paid campaigns — with both connected through GoHighLevel so every lead lands in the same pipeline. Discuss what your business needs →
GEO targeting for local business websites means structuring the site to rank for location-specific search queries — "cleaning company London", "auto detailer near me", "tradie CRM Australia". This is achieved through LocalBusiness schema, geo-modified title tags and meta descriptions, areaServed structured data, location-specific copy, and location pages where the business serves multiple areas. For Australian markets, this includes using natural "tradie" language and "enquiry" spelling. Every FunnelXperts build is structured for US, UK, and Australia simultaneously by default. See our Local SEO service →
The primary difference is native CRM connectivity. A GoHighLevel website has forms, calendars, and automations built directly into the same platform as your CRM — no plugins, no integrations, no data gaps. Every lead captured on a GHL site is immediately in your pipeline. A WordPress website requires external integrations (webhooks, Zapier, or plugins) to connect with GoHighLevel, which introduces complexity but gives more flexibility for content-heavy sites with long-term SEO goals. For local service businesses already on GHL, a GHL website is usually the fastest and most reliable choice. For businesses that need deep content architecture and SEO authority, WordPress may be better. Get a recommendation for your specific situation →
A site that ranks,
converts, and captures.
Custom-built on any platform. SEO, AEO, and GEO optimised. Connected to your CRM from day one. Free website review — we'll tell you exactly what your current site is missing.